2 weeks Asia Brewery, HEINEKEN revise their partnership MB |Biz
Asia Brewery Inc. and HEINEKEN are planning to dissolve their joint venture in favor of a new arrangement under which ABI will just brew and distribute the beer while HEINEKEN will do the sales and marketing.  In a disclosure to the Philippine Stock Exchange, ABI’s parent company LT Group Inc. said they have agreed to transition the AB HEINEKEN Philippines Inc. joint venture to a new partnership structure to produce and distribute HEINEKEN beer brands Heineken and Tiger in the Philippines. “HEINEKEN will establish a sales and marketing office based in Manila and will engage Asia Brewery to brew ... more