7 months Asians more inclined to adopt new, innovative technologies Manilatimes |Biz
TONY MAGHIRANGA new research study, the first of its kind, titled “New Tech Adoption Index” (NTAI), has found that Asians have greater propensity for new technology adoption among global consumers. China, Singapore and South Korea lead the developed markets of Europe in driving high demand for consumer products with high tech features. Research and analytics firm GfK released its findings from the study conducted around the New Tech Adoption Index which leverages GfK’s proprietary point-of-sales data to specifically analyze new consumer technology take-up across over 250,000 products in the consumer durables and technology industry. Nine Asian and six key ... more