3 months Can global matcha craze save Japan’s tea industry? Inquirer |LS
  Fujieda, Japan — From matcha ice cream to cake and chocolate, producers of traditional Japanese green tea are capitalizing on growing global interest in its flavor – even as demand for the drink declines at home. At Shigehiko Suzuki’s tea shop in central Japan, adorned with a traditional “noren” drape, the customers are flooding in but more to scoop up gelato or cake than to sip the bright-green tea. In 1998, Suzuki’s company Marushichi Seicha started making powdered matcha […] The post Can global matcha craze save Japan’s tea industry? appeared first on Inquirer Lifestyle. ... more