6 months JFC takes ‘giant’ global rivals head on MB |Biz
By Bernie Cahiles-Magkilat Filipino-owned Jollibee Foods Corp. (JFC) is not scared of America’s giant fast food chains, but is strategizing to grow slowly but sustainably and give giants McDonald’s and KFC a run for their money. Ernesto Tanmantiong (Bloomberg) In an interview with CNBC’s Christine Tan for Managing Asia, JFC President and CEO Ernesto Tanmantiong said they can be a major player in the QSR market in the US in the future. At present, JFC is less than a quarter of McDonald’s and KFC which are big fast food giants in the US where the Philippines’ JFC is trying to ... more