1 month Should you think twice about picking a ‘diet’ pack of potato chips? Inquirer
Most dieters tend to cut calories in order to lose weight, leading manufacturers to come up with various lower-calorie substitutes of our favorite high-fat food. A recent study published in the Journal of Marketing Research examined the perceptions behind these "diet" options and how we make our food choices, particularly when it comes to restrained eating. The research found that people who frequently try to cut back on their eating tend to buy a large portion of a "light" substitute of high-calorie food, rather than a smaller package of their favorite indulgent foods. Participants who indicated that they rarely dieted ... more