1 week SM Reveals Their Vision About The “SM Culture Universe” And How It Connects Through Their Artists Koreaboo
Previously, SM Entertainment founder Lee Soo Man revealed that new girl group aespa was the first project in the SM Culture Universe (SMCU). This new universe concept finally answered fans’ questions regarding the interesting connections they found throughout different SM artists’ comebacks. | SM Entertainment SM’s CEO Lee Sung Soo recently held an opening key note speech at the global startup festival COMEUP 2020 to talk in detail about the new universe story line as well as what to expect from SM in the near future. He stated, “Our story line is now not just one team, but a ... more