2 weeks Trends Defining Gen Z and Millennials in Southeast Asia MB |Tech
Audio sits at the heart of how Gen Z and Millennials find their identity, connect with their tribes, and curate their lives. For brands to matter, understanding the role of audio in culture is key.   Spotify’s first Culture Next report for the region unpacks what defines the new generation, the role of audio in shaping culture and what this means for brands. In partnership with research agencies Culture Co-Op and YouGov, Spotify spoke to 3,000 Gen Zs and Millennials across Singapore, Malaysia, the Philippines, Indonesia, and Thailand, to understand their evolving relationship with brands, content, technology, culture, and ... more