10 months Wipro takes over Splash for P11 B; more exports eyed MB |Biz
By Bernie Cahiles-Magkilat The P9-billion-P11-billion acquisition of home-grown personal care leader Splash Corporation by global giant Wipro Consumer Care is expected to bring the Filipino brand to greater heights as it rides on the global markets of the Indian-based Wipro. Nagender Arya, Wipro regional director for consumer care, is targeting to surpass Splash products’ steady 10 percent growth over the past decade with the full-speed marketing of its new products. “We can bring some Splash products overseas,” said Arya noting its biggest markets are India, Malaysia and China. If required, they may expand capacities of Splash manufacturing plant although its ... more